Writing Google Ads (formerly known as AdWords) ads can be extremely frustrating because you have to squeeze all of your advertising content into such a small space. "Only 25 characters for the title?!" "I can't use the word 'click'? But that's Image Masking what I want them to do! "I can't fit all my benefits and features here..." Seriously Google? You need to get creative to stand out from the nine other advertisers you share real estate space with (or as few as four competitors if you're on mobile). So how do you do this? I'm here to give you proven tactics, tips, and examples of ad copy you can use Image Masking to write amazing Google ads that will bring you higher click-through rates, higher quality scores, and higher conversion rates. students.
Ready to have fun while learning how to write Google Ads? Let's go! Reflect the end goal of the visitor Since many of your competitors use dynamic keyword insertion and bidding on similar keywords, you'll notice that many of their ads Image Masking say the same thing . It's easy to get lost in the mix and hurt your chances of getting that click - so how can you stand out? Advertisers sometimes lose sight of what their customers are really looking for. I call this the “end goal”: what people ultimately want to accomplish with the help of your product or service. Understanding this may be the secret to Image Masking writing an ad that stands out from the sea of DKI keywords. A hypothetical example Suppose you are selling acne products and your visitors are searching for keywords such as “Help you get rid of acne”. You want to know how to write a Google ad based on this search term.
Your headline should not ask prospects if they are "Dealing with Acne?" - as an advertiser, you already know they are. adwords-copy-get-rid-of-acne Instead, you should talk about their end goal - what they're looking to achieve - with a Image Masking headline like this: Kill acne once and for all Don't give up valuable title space for something you and the visitor already know. Instead, offer visitors the final solution they are looking for. Worried about your PPC account? Wondering how you compare to your competitors? Get a free Google Ads performance score! A real world example What if you are a Image Masking car buyer who buys cars from the general public? What should your Google ad text look like? Interested prospects can search for something like this.