Marketing OKRs stands for Objectives and Key Results. OKRs are an Image Manipulation effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first to know what are reasonable goals to set, what are reasonable timelines to expect, and what are reasonable outcomes to predict. Because we know this is tough for most teams, we’ve outlined our best practices below. After a time, you and your marketing team Image Manipulation will be so familiar with and amazing at OKRs that you’ll wonder what you ever did before them. What are Good Marketing OKRs? A good marketing OKR is one that you feel certain you can reach.
Though you want to push yourself and/or your Image Manipulation marketing team, you don’t want to set any unrealistic or unattainable goals. Good marketing OKRs utilize your team’s strengths and skillset to reach the desired result. For example: if you want to increase social media engagement, try focusing on one specific platform when making your OKR. Then, identify a very specific objective that matches your teams’ abilities. Once your objective is determined, you Image Manipulation can infer three to four key results that will come from accomplishing your goal. Here’s an example: Objective: Increase engagement on Twitter Key Results: Increase posting frequency from 1x a day to 10x a day Interact with other accounts/threads 2x a day Send.
DMs to 5 active followers a day How OKRs are Different Image Manipulation from KPIs KPI stands for Key Performance Indicator, and it references a measurement of performance over a set amount of time. KPIs differ from OKRs in that they measure the success of already existing processes or programs. OKRs are to attempt new things, to reach new goals, and so on. This means that the two can actually be used at the same time. While you’re setting OKRs to define future success and focus on measurable outcomes, you can create a KPI to monitor and measure your marketing Image Manipulation success. How to Set an Objective Using the example above, let’s break down how we can get to a good objective for our OKR.