Imagine looking for a cake mix and stepping into a grocery store. If you look at the sign above the aisle, you will see "baked confectionery". Therefore, enter the aisle and quickly find the product you are looking for. Now imagine the opposite situation. You go to the store looking for a cake mix, but all the signs are misleading or irrelevant. There are magazines that show you how to bake cupcakes, donuts, and even cakes, but you can't see the cake mix box! You know very little, you Ghost Mannequin Effect may be doing this to your potential customers. Always keep the term relevance in mind when figuring out the best way to configure your account . Divide your ad groups by a common theme so that you can show your ad to the right users and, as a result, your ad Ghost Mannequin Effect to the right landing page. google-facebook-campaign-structure-account-set-up Golden ratio of account structure Now that you're ready to tackle your account structure head-on,
Remember these golden ratios and make sure you're doing it in a healthy way. 15-20 keywords per ad group About 3 ads per ad group 7-10 or less ad groups per campaignStructure of a healthy Facebook advertising campaign Now that Ghost Mannequin Effect we know what it takes to keep our Google advertising campaign happy and healthy, we'll focus on Facebook. Regardless of why you place your ad on Facebook, each campaign you run has three levels: campaign level, ad set level, and ad level. In today's blog post, we'll talk about campaign levels. Campaign level As we've seen, when you're advertising on Google, a lot of things are happening at the Ghost Mannequin Effect campaign level. By comparison, Facebook ads are much easier in this regard! Basically, the only campaign level setting you need to worry about when creating a Facebook ad campaign is purpose . When choosing a goal, tell
Facebook what you're trying to achieve with the ads in your campaign. Currently, you can choose from 11 options: google-facebook-campaign-structure-objective-options As you can see, Facebook organizes all your free campaign goals Ghost Mannequin Effect across three buckets: recognition , review , and conversion . Each bucket can be thought of as a broader business goal that can be categorized into more subtle objectives. Conveniently, each of these three categories corresponds to most of the key stages of the marketing funnel. Therefore, it addresses an important stage of the prospect's customer journey. The purpose of the awareness campaign (at the top of the marketing funnel ) is to reach relevant Facebook users and let them know that a business exists. These people have never interacted Ghost Mannequin Effect with your business, so the goal of an awareness campaign should n't be conversion or sales .