May 08, 2022
In General Discussions
Proud, committed and motivated Industry Email List employees are the most important ambassadors of your organization. But employer branding is a container concept and encompasses a lot. What does it mean and where do you start? I'd be happy to help you on your way. Employer branding: a self-reinforcing circle With good Industry Email List employer branding you fill vacancies faster with suitable candidates, so that teams can run at full capacity almost continuously. This in turn leads to happier employees, better service to Industry Email List customers and less absenteeism and turnover. But it also provides space and energy for innovation, and therefore better results. Think of it as a self-reinforcing circle. Employer branding as a focus Industry Email List area That sounds promising. And as far as I'm concerned it is. It is not without reason that many HR departments include employer branding as a focus area in the annual plans. According to research by Berenschot, employer branding is number 2 of the most important HR themes for 2018. In practice, I also experience that more and more management teams see the benefit of investing in a pleasant Industry Email List workplace and happy employees. In short: get started! I'd be happy to help you on your way. Tell your unique story When you get started with employer branding, two things are essential: tell your Industry Email List unique story and make it come true. Find out what makes your organization Industry Email List distinctive and attractive compared to other employers. Why should an employee choose your organization? What makes employees work for the organization now? Which aspects are valued? Why should an employee choose your organization? Dare to capture these typical and powerful traits. Formulate them slightly sharper and more appealing than the standard terms, so that Industry Email List they appeal to the imagination. Then you can use them effectively for the recruitment and Industry Email List selection of new talent. And don't be too modest. What is normally found in your organization can be very special.