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Md Mostakim Hossain
Jun 22, 2022
In General Discussions
Ad testing is just a normal part of PPC life. We can already test a variety of copy variations for our titles and descriptions. Any way we can Photo Background Removing connect better with our target audience is a win in the advertising test books. If you're running out of ideas on what to do next for your Microsoft Ads campaigns, consider trying IF functions. example ad with Microsoft IF functions An example ad with IF functions via Microsoft Advertising. IF functions are a feature that allows advertisers to modify the advertising message for different user groups within the same text ad. Here, I'll show you how to set up IF functions in your Microsoft text ads and some audience Photo Background Removing ideas you might want to consider trying out. How to create IF functions in your text ads IF functions are an ad personalization feature in Microsoft Ads. So when you create a new expanded text ad in your Search Network campaigns, you can trigger the ad personalization switcher with an opening brace or the symbol. Since IF functions aren't the only ad customizer in Microsoft Ads, you'll see a few Photo Background Removing other options. configure view for Microsoft IF functions After selecting the IF feature option, you will have the option to customize your ad copy based on the device the user is using or the audience they belong to, and I will talk about that in more detail. Device-based IF functions Users behave differently on mobile and desktop devices. The intent of why the user was searching on Bing means that we may want to change the voice of our ad copy to try to speak better to those users based on the device Photo Background Removing they are using. This is where the IF feature can help you change your messaging without having to segment your campaigns by device. Look at this: Microsoft IF function with device option Here we look at an example of how this ad can change its call-to-action headline depending on Photo Background Removing the device. If this advertiser knows that users prefer to call to schedule an appointment, they can notify Micrsoft that anyone using a mobile device will see the title Call to Schedule Service. Everyone else who clicks on the ad through a desktop computer will see the headline Make an appointment online. Microsoft Announcement example with IF function The first reason you would want to define a device-based IF function is purely for the user behavior aspect. When someone searches Bing with their phone, they are more Photo Background Removing likely to call with one click than someone on their desk, who would need to pick up another device. Another reasoning can be the UX of the landing page.
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Md Mostakim Hossain

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