Jun 26, 2022
In General Discussions
At the keyword level, it's the perfect measuring stick: it tells you if your copy is relevant, how excited prospects are about your landing page, and the rate at which people Image Manipulation click on your ads. If all three factors are moving in the right direction, you are rewarded with lower CPCs and paid search success. how to identify high value Image Manipulation keywords in your adwords account Unfortunately, landing page optimization is a slog, ad rotation is endless, and the expected CTR needs FOREVER to improve. And while that might be fine for the big spenders, your average Joe can't wait a fortnight for a one-point increase in Quality Score. It's not Image Manipulation sustainable. Given this frowning reality, when it comes to immediate optimization, you're caught between a rock and a hard place…unless you focus on click-through rate. Today I'm going to show you how to identify high value, high CTR keywords in your AdWords account and beyond. “What does that Image Manipulation mean? Aren't all high CTRs good?!” In short, hellllllllll no. But more on that in a second. First…. Why is CTR so important to AdWords success? Because CTR represents the percentage of people who view your ad (impressions) and then click on the ad (clicks). The formula Image Manipulation looks like this: (Total ad clicks) / (Total impressions) = Click-through rate If a user clicks on one of your Search Network ads, only one step is removed to perform Image Manipulation the desired action.